I'm an independent visual designer from Saint Louis, Missouri.
Founder, Designer at mlcreative.
Most recently Creative Director at F2 Strategy.
Hi, my name is Melanie.
I am many things, but mostly
I am If you are looking for that sort of thing let's have a conversation.
creative -imaginative -inventive - inspired
About
In the span of fourteen years, I've carved a path as a Creative Director, leader, and entrepreneur. From shaping creative direction to guiding teams and establishing my own business, it's been a journey marked by growth, overcoming obstacles, and achieving successes. Looking forward, I'm energized to continue pushing boundaries and making a meaningful impact in the realm of design.
As Creative Director at SKY Marketing, I led comprehensive client marketing initiatives, ensuring that messaging resonated with target audiences while aligning with client objectives. Overseeing digital marketing strategies, I managed website development and updates, and executed online advertising efforts to maximize brand visibility and engagement. Additionally, I directed video development projects, maintaining a standard of excellence in creative output. In the realm of recruitment marketing, I specialized in crafting impactful financial advisor recruiting campaigns and drip campaigns to attract top talent. Proficient in leveraging various digital marketing tools and platforms, I consistently achieved measurable results, driving brand awareness and enhancing client satisfaction
As the founder and creative visionary at Melanie Layer Creative, my passion lies in crafting compelling brand identities for small businesses. I specialize in delivering captivating experiences across various platforms, including websites, print materials, and digital channels. Through dedicated efforts, I've built enduring client relationships founded on trust, consistently exceeding their expectations. Over the course of over 8 successful years, I've proudly led this independent studio, elevating brand identities and creating visually stunning experiences that resonate with and leave a lasting impression on their target audiences.
In close collaboration with the creative director and account managers, I actively contributed to a variety of design projects, including the creation of flyers, booklets, presentations, and direct mail pieces. Additionally, I took on a leadership role in directing the creative vision and design aspects of the client's primary website. I played a vital role in delivering impactful and visually compelling materials that contributed to the success of our clients' marketing initiatives.
RESUME
Work
UI / Visual Design
